A new carrier named JetAmerica (how creative) recently announced its arrival on the scene of low-cost airlines, targeting “B” and “C” markets (Toledo, South Bend, Lansing, and Newark) where airports are quick to subsidize routes servicing their ailing destinations.

Perhaps Lansing may not be your first pick for a getaway, but for $9 each (going to the first 9 to 19 seats sold on each flight), you can bet budget seekers will be rethinking their travel plans (plus, if you didn’t know it already, flying into Newark is just as good, if not better than flying to any of the inner-NYC airports). The upshot? Hopefully success begets expansion.