America Travel Promotion, F#%& Yeah!
Wednesday, March 3, 2010
Obama and the U.S. Congress are about to go all shock and awe on American tourism this year with the passage of, wait for it . . . oh this title’s going to blow you away . . . The Travel Promotion Act!
No need for cutesy, clever names here. Just good ‘ol American elbow grease (and, oh yeah, a $10 Biennial fee charged to all visitors who are from one of the 35 countries included in the Visa Waiver Program) is all it’s gonna take to create the nonprofit Corporation for Travel Promotion that, per CNN, “will promote the United States as a travel destination and explain travel and security policies to international visitors.”
The goal is to reach a budget of $200 million (half of which would come from private sector contributions), and become the world’s largest national tourism communications program, helping to attract 1.6 million new visitors and generate $4 billion in related spending.
Here’s hoping Branson, Missouri, receives no benefit from this.